Over ten plus years of media buying experience, the most painful term to this day – I am not going to say CTR, even though I am sure you were expecting me to – is benchmark(s). “These are our benchmarks”. “You’re not hitting the benchmark of our last campaign...
By: Yuli Shumsky People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go? So here is the Deal ID 101. The general premise of a DEAL ID is to skip the...
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