Digital in-house or the blue pill

Digital in-house or the blue pill

Thinking about in-housing digital marketing capabilities? Let’s talk about that. Having someone else do it for you can sometimes resemble being part of the The Matrix. With endless supply of fancy decks, upward charts and feel good stories plugged into the back...
TAO Loves All

TAO Loves All

Toronto Ad Ops is a place for beautiful minds to discuss digital advice and have healthy debates. Useful content is always flowing from all of our members and we love it! TAO is not accountable for the hiring practises of companies in our industry for age, gender or...

Job application tips and mistakes to avoid

Understanding job description Read job descriptions very carefully. Have a good understanding what it is you are applying to.  Same words can have different meaning and interpretations to different people. You want to be ‘on the same page’ as much as possible...

Why advertisers cut ad spend during COVID-19

So about advertisers pulling back ad spend. There are two logical reasons. 1. Business is down, stores are closed. This could pretty much be anything deemed non nonessential where physical interactions are required to conduct business. No possibility of physical...

Working From Home Tips and Tricks

Hello TAO Community! During these unprecedented times, we wanted to reach out to you and let you know we are still here for you! Here are some helpful tips while Working Remotely to stay connected and to stay Sane! Especially if you are new to the WFH life! Establish...
Our Mission

Our Mission

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more...

Google Marketing Live 2019

GML conference took place May 13-16, 219 in San Francisco, California. The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Below we have gathered some goodies for anyone...