Over ten plus years of media buying experience, the most painful term to this day – I am not going to say CTR, even though I am sure you were expecting me to – is benchmark(s). “These are our benchmarks”. “You’re not hitting the benchmark of our last campaign...
By: Yuli Shumsky People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go? So here is the Deal ID 101. The general premise of a DEAL ID is to skip the...
By: Christine Benoit With the technology available to us today at our fingertips, it’s very easy to get creative and execute media plans that can go above and beyond than ever before. Some clients still don’t reach out to their Programmatic Partners to build out a...
By: Raymond Reid Sunny with a chance of Clouds In 2018 digital advertising in Canada will exceed $5.9 billion according to research from eMarketer. This spend forecast will represent approximately 40% of all advertising spend with television coming in a distant second...
