TAO Loves All

TAO Loves All

Toronto Ad Ops is a place for beautiful minds to discuss digital advice and have healthy debates. Useful content is always flowing from all of our members and we love it! TAO is not accountable for the hiring practises of companies in our industry for age, gender or...

Job application tips and mistakes to avoid

Understanding job description Read job descriptions very carefully. Have a good understanding what it is you are applying to.  Same words can have different meaning and interpretations to different people. You want to be ‘on the same page’ as much as possible...

Google Marketing Live 2019

GML conference took place May 13-16, 219 in San Francisco, California. The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Below we have gathered some goodies for anyone...
Reach vs. Personalisation

Reach vs. Personalisation

Reach vs. Personalization Marketers’ challenge – reach as many qualified consumers as possible with the most relevant message. Amidst all the KPI’s, marketing objectives, research studies and “machine learning” do you ever pause to wonder if you are in fact...