Reach vs. Personalisation
Reach vs. Personalization Marketers’ challenge – reach as many qualified consumers as possible with the most relevant message. Amidst all the KPI’s, marketing objectives, research studies and “machine learning” do you ever pause to wonder if you are in fact...
Fraud, not!
Being proactive in blocking out and avoiding fraudulent activity as much as possible is absolutely necessary in today’s digital age. Let’s talk about some measures you can take to defend your digital spend from being fraudulently consumed. It’s super...
TAO Networking & Appreciation Event – June 7, 2018 Sponsored by StackAdapt
LOCATION: 43°39’05.5″N 79°22’08.3″W VENUE: StackAdapt HQ DATE: June 7th, 2018 It was a beautiful summer evening and many of Toronto’s ad ops gurus and dIgital marketeers were gathered on a rooftop patio on King Street East. Thanks so much...
Ask an Expert – July 2017
Welcome to the first edition of ‘Ask an Expert!’ At TorontoAdOps we believe in the saying “a rising tide lifts all boats.” Through our anonymous survey system (https://www.surveymonkey.com/r/TTPKC3Y) we have collected the most burning, intriguing and bullsh!t cutting...
Bench the Benchmark!
Over ten plus years of media buying experience, the most painful term to this day – I am not going to say CTR, even though I am sure you were expecting me to – is benchmark(s). “These are our benchmarks”. “You’re not hitting the benchmark of our last campaign...
Deal ID 101
By: Yuli Shumsky People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go? So here is the Deal ID 101. The general premise of a DEAL ID is to skip the...
Evolve Your Retargeting Efforts
By: Christine Benoit With the technology available to us today at our fingertips, it’s very easy to get creative and execute media plans that can go above and beyond than ever before. Some clients still don’t reach out to their Programmatic Partners to build out a...