by Yuli Shumsky | Aug 10, 2018 | Ask an Expert
Digital ecosystem is comprised of many components. The ‘big picture’ is really big. The more of it you understand the easier it will be to advance your digital career. One of the key elements in advancing your digital career is your ability to speak to a variety of...
by Yuli Shumsky | Aug 2, 2018 | Uncategorized
Reach vs. Personalization Marketers’ challenge – reach as many qualified consumers as possible with the most relevant message. Amidst all the KPI’s, marketing objectives, research studies and “machine learning” do you ever pause to wonder if you are in fact...
by Yuli Shumsky | Jul 23, 2018 | Brand Safety, Fraud
Being proactive in blocking out and avoiding fraudulent activity as much as possible is absolutely necessary in today’s digital age. Let’s talk about some measures you can take to defend your digital spend from being fraudulently consumed. It’s super...
by Karen Tran | Jun 18, 2018 | Events
LOCATION: 43°39’05.5″N 79°22’08.3″W VENUE: StackAdapt HQ DATE: June 7th, 2018 It was a beautiful summer evening and many of Toronto’s ad ops gurus and dIgital marketeers were gathered on a rooftop patio on King Street East. Thanks so much...
by Modestos Gikizas | Jun 20, 2017 | Ask an Expert
Welcome to the first edition of ‘Ask an Expert!’ At TorontoAdOps we believe in the saying “a rising tide lifts all boats.” Through our anonymous survey system (https://www.surveymonkey.com/r/TTPKC3Y) we have collected the most burning, intriguing and bullsh!t cutting...
by Yuli Shumsky | Feb 17, 2017 | Technology
Over ten plus years of media buying experience, the most painful term to this day – I am not going to say CTR, even though I am sure you were expecting me to – is benchmark(s). “These are our benchmarks”. “You’re not hitting the benchmark of our last campaign...
by Yuli Shumsky | Nov 8, 2015 | Technology
By: Yuli Shumsky People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go? So here is the Deal ID 101. The general premise of a DEAL ID is to skip the...
by Christine Benoit | Nov 4, 2015 | Technology
By: Christine Benoit With the technology available to us today at our fingertips, it’s very easy to get creative and execute media plans that can go above and beyond than ever before. Some clients still don’t reach out to their Programmatic Partners to build out a...
by Christine Benoit | Sep 9, 2015 | Technology
By: Raymond Reid Sunny with a chance of Clouds In 2018 digital advertising in Canada will exceed $5.9 billion according to research from eMarketer. This spend forecast will represent approximately 40% of all advertising spend with television coming in a distant second...
